Content for the kids’ market is in its most dynamic phase ever. In addition to the broadcast channels, there are new opportunities with streaming services like Netflix, Hulu, and Amazon.
Other new developments include the direct to consumer subscription offering on its way from Disney in 2019, and the companies around the world building kid-focused channels directly on YouTube that are racking up hundreds of millions to billions of views with channels featuring everything from animation to educational programming to singalong nursery rhymes. And that’s just linear entertainment. We haven’t even talked about the competition from games and apps that comprise a global market valued at over $100 billion.
All of this begs the question: What are the ways in which producers of kids’ content can establish and differentiate themselves in such a highly competitive marketplace?
For JJ of Sinking Ship Entertainment, the guest on an episode of Canada Media Fund’s Now & Next podcast, it’s all about doing what others are not. Check out the episode here.