A new study reveals that Netflix is now the most popular platform amongst U.S. consumers for watching TV, ahead of basic cable, broadcast TV and other streamers.
According to the study, 27.2% said they used Netflix most often to view video content, ahead of basic cable, cited by 20.4% and broadcast TV, cited by 18.1%.
YouTube was cited by 11.4% of respondents, with Hulu some way behind on 5.3% and Amazon Prime Video on 4.7%.
Only 4.6% of respondents said they view content most often on premium cable services.
Read more about how streaming services are impacting TV consumption here.