June 10, 2011


SMPIA shines the spotlight on Saskatchewan's media production industry in Hollywood

June 8, 2011 - The Saskatchewan Motion Picture Industry Association (SMPIA) is in Los Angeles this week to market Saskatchewan's Media Production Industry thanks to a Government of Saskatchewan funded program at the Saskatchewan Arts Board. The SMPIA lead Saskatchewan delegation also includes representatives from the Directors Guild of Canada (DGC), International Alliance of Theatrical Stage Employees (IATSE), Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) and the province's film commission, SaskFilm.

Armed with a personal endorsement from the Premier of Saskatchewan, the group will visit over 20 production companies highlighting the talent of Saskatchewan crews in the hopes of attracting work for the province's media production industry.

"Saskatchewan's media production industry has always thrived on a blend of service and indigenous production," says SMPIA's Executive Director Vanessa Bonk, "and by showcasing the work that Saskatchewan has done in the past and demonstrating that we are interested in their business, we are encouraging investment in service production in our province."

Saskatchewan's film & television industry has been hard hit in recent years, experiencing significant decreases in production volumes and the loss of many industry jobs. In 2008, with production volumes exceeding $64 Million, the industry created over 1200 equivalent jobs and stimulated $75 Million in economic activity. At this time, more than 70 per cent of financing originated outside the province. Since 2008, production volumes have dropped significantly with 2009/2010 figures showing only $24 Million in stimulated activity.

SMPIA's latest mission seeks to attract major Hollywood productions to film in the province, with a goal of returning out of province investment and production volumes to their previous heights.

As the provincial election nears, SMPIA is also reminding candidates of the importance of supporting indigenous production through the implementation of the Film Industry Task Force recommendations. In September 2010, the Film Industry Task Force, a joint undertaking between SMPIA and the Ministry of Tourism, Parks, Culture and Sport, issued a report detailing 11 recommendations to stabilize and strengthen the Film industry. This report can be found on SMPIA's website (

SMPIA represents members of the film, television and digital media industry of Saskatchewan through communication, education, and advocacy. Their vision is to champion a world-class, production-friendly environment where members of the Saskatchewan media production industry flourish.

This week at the DMI

A few things to share this week....

The Independant Production Fund and Green Hat Digital have released "How to Build Audience for your Webseries" a new marketing guide.  Compiled with knowledge gained from the first year of the IPF Webseries fund, this resources is essential for those looking to launch in this genre.

I first heard the 2/20 rule for producing non-linear interactive content from Jam3's Pablo Vio, and now his colleague Adrian Belina has written an article on it for Media Post.  This rule along with Rob's McLaughlin's "10 Things to Remember when Producing Cross-Platform Media" are amongst my favorite creative compass tools in the digital space.

Open Media, a national, non-partisan, non-profit organization working to advance and support an open and innovative communications system in Canada, has released an interesting discussion paper on the value of an open internet.  Sections discussing the internet's connection to making, sharing and interacting with culture are particularly valid to content creators.   

If you are not looking to create digital content, but instead are looking to reach new markets through digital marketing, you might want to investigate Industry Canada's Small Business Internship Program this summer.   The Small Business Internship Program is a Government of Canada program that is administered by the Department of Industry. The program provides financial support to Canadian small and medium-sized businesses to employ a student-intern who can assist them in increasing the usage of e-business strategies to improve their productivity and competitiveness in the marketplace. 

Remember June 13th you can watch the Webby Awards live on Facebook and watch the winners deliver their 5 word acceptance speeches.  If you want to check out the latest and greatest creative in all things interactive, this year's winners have already been announced and are available here.   Of note: former Reginian Mike Simons won for the NFB project "Welcome to Pine Point". 

Attending the Banff World Media Festival  this year?  Be sure to check out the presentation by Saskatchewan's own zu - Tuesday June 14th at 12:00!  If you can't be there in person, follow me on Twitter @smpiadmi for digital news from Banff June 13-15th and from Moso June 16-17th!

Nova Alberts
Digital Media Initiative Manager
Saskatchewan Motion Picture Industry Association (SMPIA)
Phone: 306-565-2002
On Twitter: @smpiadmi
On the Web:

Summer 2011 Saskatchewan Production Guide - Call for Submissions

SMPIA requests submissions of your projects for the Summer 2011 Edition of the Saskatchewan Production Guide.

The Production Guide is a semi-annual publication of member productions that are at various stages of completion. The guide is distributed through the website, E-Buzzz and as part of a stakeholder newsletter called It's a Wrap that highlights the industry's successes.

Submission Form

The Deadline for submission is Monday, June 20, 2011

Click here to view the last edition of the Saskatchewan Production Guide

If you have questions please contact Megan at

Activate Your SMPIA Online Membership Directory Profile Now!

SMPIA's Online Membership Directory has replaced the old Published Motion Picture Production Directory. The information you include here is what is posted on our website for the public to see. It is the tool people use to find partners, crew and suppliers in Saskatchewan. Having an online profile in Directory is the only way to keep yourself and/or your products and services top of mind in the Saskatchewan industry all year long.

It's a very simple process and won't take more than a few moments of your time. Use the following steps to sign in to the member area and activate your Online Directory profile:

  1. Retrieve Your Password - Go to, enter your email address and click "reset password". Your password will be emailed to you!
  2. Sign in to Members Area – Once you have retrieved your password, use it to sign into your account at
  3. Go to the "Online Directory" section in the top right hand corner of the Members Area – Your Online Profile contains the information that will appear in the SMPIA Online Membership Directory. You can use the "auto-fill" button to automatically populate the form with all of the information that SMPIA has on file for you. You can also choose to only have specific information show up. You can upload a resume, headshot or logo and add credits to your profile. ***Please Note: You must uncheck the "Hide my online profile" button if you would like your profile to be included in the Online Membership Directory***
  4. View your finished online profile here:  

E-Buzzzz accepts announcements that may be of interest to SMPIA members. If you would like to have an announcement included in E-Buzzzz, please send it to by noon on Thursday. We can be reached by phone at 306-780-9840. Visit us at:

The information included in E-Buzzzz is provided strictly as a service for the members of SMPIA.
SMPIA does not represent the accuracy of the information and assumes no liability for any use of the information. If you wish to no longer receive this publication, respond to this address with "unsubscribe" in the subject line.